Cedar Airways

This fun project was brought to me by my significant other in collaboration to bring to life his vision for providing direct flight to Lebanon. We used our love for travel and our native country to inspire new ways to share the beauty of our country with the rest of the world!

The ask: Design a logo, plane design, and advertising for a new airline that provides direct flights to Lebanon from major cities all over the world

Objective: Spread awareness of this new airline to attract travelers from all over the world.

Problem: This is a completely new airline and non-Lebanese flyers may be less likely to find out about it.

Strategy: Show travelers that Lebanon's beauty and historical sights no longer require a treacherous and tiring connecting flight and layover.

Insight: Modern travelers seek a seamless blend of convenience and adventure in their journeys.

Key Message: Finally the wonders of Lebanon are a simple flight away.

Logo explanation: The cedar tree is the national symbol for Lebanon, featured on the flag. I decided to incorporate it into the logo design, in doing so I created the shape of the cedar tree with the words “cedar airways” written in Arabic which can be seen in the green. The use of red text also ties into the country’s flag.