Tattooed Chef

Brand Makeover

The ask: Renovate and redesign the tattooed chef logo, packaging, and advertising.

Objective: Improve brand design and attract supermarket shoppers.

Problem: The brand's current design does not give them a fighting chance of standing out amongst competitors in the frozen pizza section, especially as a

Brand truth: Tattooed Chef provides easy and accessible plant-based pizza without compromising flavor.

Cultural truth: Consumers seek brands that reflect their identity, valuing authenticity, boldness, and sustainability.

Strategy: Make the brand feel more exciting by adding personality and exciting designs that reflect the rebellious uniqueness of the not only delicious plant based pizza, but also the Tattooed Chef themselves!

Insight: Consumers crave bold, authentic brands that combine rebellious style with plant-based flavor.

Key Message: Where taste meets rebellion

Advertising Campaign: Why not encourage consumers to think of pizza the same way they think of veggies, convincing them that they can and should eat more of it because, with us, it practically grows off trees or comes from the garden, without ever having to compromise on flavor. This is because, like our brand, our plant-based foods stand out from the rest!

scroll to the bottom to see the original logo and package designs