Heineken

Objective: Create a brand experience for Heineken that cuts through the noise and gets audiences to make fresh connections, and culturally connect across boundaries and borders to make a fresher world and inspire togetherness and joy.

Concept statement: Sparking connections can be difficult nowadays, sometimes we just need a little help in how to get a conversation going. Making meaningful and thought provoking conversations can lead to some of the greatest connections we can make! So make life golden by sparking conversation.