Feed The Children

Non-Profit Project

The ask: Identify a current problem the non-profit is facing and come up with a solution in order to help them raise funds for their cause!

Objective: Demystify the skepticism of where your money is actually going by creating a more trusting and humanized donation process.

Problem: Gen Z and Millenials have less money to donate and if they have money, the causes they care most about involve climate change. Another problem we uncovered was the lack of humanity and information in the donation process.

Brand truth: “Providing hope and resources for those without life’s essentials”

Cultural truth: It is hard to get the attention of young donors.

Strategy: Donating to charities can feel like a transactional process. Feed the Children puts a face to donations, and promises transparency from the beginning of the donation process to the end.

Insight: When people donate it feels more like a transaction that lacks an emotional connection to the cause.