Think Dirty App

Objective: Spread awareness amongst gen z and millennials to encourage healthier product purchases.

Concept Statement: As consumers it can be difficult to know what is really in our products, packaging, and labels can be misleading and full of lies. But what if these labels were honest and reflected the true contents of these products, would we still buy them?

Campaign overview/strategy: The idea is to mimic luxury cosmetic branding but replace their labels with real customer reviews on the products from the Think Dirty App. The app will then help users explore why these ingredients may be associated with acne and irritation by listing out ingredients along with evaluations on what each ingredient may due to their skin.

Ironic luxury feel with a hint of sarcasm and 100% brutal honesty